Turismo de Portugal adopts HiJiffy's artificial intelligence to help in clarifying COVID-19


Turismo de Portugal now has the virtual assistant of HiJiffy, which promises to facilitate the consultation of information related to COVID-19 on its website. Through the chatbot of this Portuguese company, Turismo de Portugal predicts that 70% of the questions related to COVID-19 will have an immediate answer, 24 hours a day and 7 days a week, through artificial intelligence.


After the launch of several support measures for the sector, from the treasury support line for tourism companies, to the recent “Clean & Safe” seal, the implementation of the virtual assistant aims to address the high number of questions and doubts placed to Turismo de Portugal.


The virtual assistant thus becomes essential to guarantee the efficiency of the level of response in supporting companies in the sector. HiJiffy, recently considered the most innovative solution in the tourism sector by the World Tourism Organization, was created in 2016 and has the solution implemented in more than 500 hotels in 15 countries. Its main focus is on helping hotels to increase the number of direct bookings and the satisfaction of their guests, through an innovative reservation assistant via chat, with artificial intelligence, and a complete platform that allows hotels to manage all their communication channels in an automated and centralized way.


For HiJiffy's CEO, Tiago Araújo, “working with Turismo de Portugal is a reason for proud for the whole team, especially given its impact in the fight against this pandemic, as we guarantee quick and effective responses from an official source, a lot will help companies in the sector.”


According to Tiago Araújo, the idea during this crisis, “also involves making our platform available in other verticals, namely related to health and basic necessities, in order to ensure that these entities are able to maintain their standards of customer service and adapt to the largest flow of online service ”.

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